NACON: Welcome to ParadiZe social video activations

After some time familiarizing ourselves with the game, our editorial team got to work penning the scripts, incorporating a playful and irreverent tone that still communicated the key information points about the game. The corporate videos used a narrator reminiscent of early 50s advertising, introducing the game’s mechanics. The co-op trailer used a more gameplay-focused narrative, with four characters representing players. In the trailer, we run through a typical game session that descends into fun chaos by the end.

The video team demonstrated incredible vision with these videos, capturing creative camera angles and clever use of sound effects to illustrate the game’s chaotic brand of survival gameplay. We co-ordinated a four-player game session to capture the necessary footage, requiring tight direction and strong understanding of the game.

The end result was five slick, exciting videos that perfectly encapsulate the appeal of this thrilling new game franchise. Check out the videos here.