Project N started working with publisher Deep Silver and developer Dambuster Studios in 2022, on the eve of the Dead Island 2 announcement at Gamescom. Since then our team continued to promote and support the launch of the game, engaging with the community on social channels and producing a huge array of assets – from movie-style posters to tips-and-tricks videos.
Following the game’s announcement in August 2022, our design team got to work on a social channel rebrand complete with eye-catching highlight assets. This included sharing key character announcement art, and compiling the incredible reaction to the news into a re-reveal infographic that captured the fan response in the aftermath of Gamescom. To support the announcement, we created a number of Dead Island 2 posters modeled on iconic movies, including 28 Days Later and Kill Bill.