PLAION: Dead Island 2 Launch Campaign

In October we produced an easter egg trailer, cosplay guides for the playable characters, weapon intro videos, assets for the Golden Joystick awards, blog posts for the DI2 website, and more. The Project N team had also begun to animate artwork from the graphic novel tie-in which had been produced by renowned comic illustrator Roberto Ricci. We rounded off this content-heavy month with assets to promote a Halloween competition across DI2 social channels. Additionally, we branched out to other teams within Deep Silver, providing photography services, as well as creating assets and content for the web team to build into the Dead Island 2 website.

After a successful game release it’s important to keep the momentum going, so the creation of engaging post-launch content was vital. We created voice-over videos in an informative-yet-engaging TikTok style, with the aim of keeping the game on players’ minds over the spring. Our ‘Boss Breakdowns’ provided new Slayers with tips on how to beat powerful enemies, game guide video assets were created to help players understand the more complicated mechanics, and trailers were made to advertise features and new updates such as co-op play, new skins, and sale prices.

By the end of our working relationship with Deep Silver, over 90% of Project N’s staff had worked on the project. We’d shared more than 360 deliverables throughout the project, across almost a full year’s worth of high-quality work. The client was extremely pleased with our work, noting that “all the work done by Project N was fantastic,” and that they had ”never been so happy with social channels”.