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We were approached by Wizards of the Coast to create video content to help build awareness for the latest expansion pack for Magic: The Gathering - Theros: Beyond Death.
We storyboarded, shot, and edited a full live-action trailer with the aim of promoting the new expansion and raising hype in existing fans, bringing back lapsed players, and attracting new audiences to the world of Magic: The Gathering.
The campaign delivered brilliant results, with the video gaining an exceptionally high average view duration. Overall, the campaign earned over 1.2 million impressions and generated 21,655 clicks.
