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Amazon Giftcards: Lifestyle Shoot 2023
Christmas came early for Project N
In August 2023, Project N teamed up with Amazon once again, this time for a photoshoot project to promote their Gift Card campaign.
Over the course of a single week, we conducted a series of photoshoots to promote various use cases for Amazon Gift Cards, such as Christmas, business occasions, birthdays, and weddings.
For the Christmas, wedding, and birthday scenes, we rented a gorgeous manor house in the nearby town of Box, Wiltshire. For the business shoot, we photographed at Project N HQ, using our office space in the heart of Bath.
During the whirlwind five-day shoot, we coordinated with a number of freelance staff including photographers, hair and makeup artists, stylists, and models.
The scenes were set up to represent the warmth and joy of gift giving and therefore were put together with extensive set decoration. Models were directed by Project N staff to achieve shots that felt natural and welcoming.
Across five scenes, we produced over 100 stills, as well as five videos, produced by our in-house video team.
Thanks to this shoot, the Amazon Gift Card team now has a library of marketing materials to support their product, including flat lays, product shots, and lifestyle photography. This library can be utilized wherever the company sees fit, in advertisements, marketing materials, or on the website itself.
