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10:10 Games: Funko Fusion website build

Project N goes Pop!

Tag: Website

We couldn't be prouder to reveal that Project N is officially linked with one of the biggest brands in pop culture – none other than the top geek toy brand Funko! Funko's Pop! figure line needs no introduction, lining the shelves of toy stores, supermarkets, convention centers, and more with their cute reimaginings of iconic characters and pop culture icons.

This year, the campaign for Funko Fusion – the first-ever Funko video game for PC and consoles – kicked off and Project N was enlisted by 10:10 Games, the UK studio developing and publishing the game, to create a dynamic website to promote it. Using characters from a variety of popular franchises including Jurassic World, Back to the Future, Masters of the Universe, Five Nights at Freddy's, and many more, the game is a celebration of all things geek fandom. Our design team got to work building a website that communicates the dynamic, joyful tone of the game.

The team conceptualized some treatments for the website, each using the brand guidelines and color scheme proffered by the client. The high-quality assets allowed us to create vibrant designs that – pardon the pun – truly popped. The client was delighted with the treatments we presented, and a one-page design was selected to commence building.

The site consisted of a dynamic splash design using key art from the game, with a navigation bar with social links at the top of the page. Scrolling down, visitors will see the game's main trailer, a blurb, and the news feed - a particularly important piece of functionality that allows the client to create new stories themselves as and when required, with no input from a web developer. Further down, visitors will find information about pre-order bonuses and merch, all presented with high-quality imagery. Finally, a screenshot gallery and FAQ section sit at the bottom of the page.

This website was created on a very tight schedule with the design and build coming together in a short period of time with real-time collaboration with the client. The client was delighted with the result and the website went live on April 30, 2024.

It’s always a pleasure to work with Project N. They work fast to deliver high-quality work and implement creative changes rapidly, which is of great value when managing a project with multiple global stakeholders.
Maurice Tan – Head of Marketing, 10:10 Games

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