Turtle Beach: Recon 70 headset campaigns

We then attended the FIFA Ultimate Team Champions Cup with Turtle Beach, as its official social media partner to provide video coverage in the form of interviews and player content from the event.

We seized the opportunity to capture the atmosphere and shoot social video as well as a 4K product video. Our aim was to keep the audience engaged throughout the three-day event, whilst also taking the opportunity to shoot video for the marketing campaign of the Recon 70 Headset.

A fine mix of effective videography, clever data-led audience retargeting, and amplification across our partners network helped the video achieve a CTR of plus 3%.

We also published across social media and YouTube and the high levels of engagement (80% VTR) enabled us to provide Turtle Beach with valuable customer data.