Riot Games LoL European Championship coverage

Our main focus for this project was to create high-quality editorial content that matched the prestige of the league, and that would drive fans towards Riot's own live tournament watch platforms. We succeeded in this goal, adding value for the thousands of viewers who would tune into the matches weekly to watch their favorite teams compete. We did this by helping to build the narratives and expand on the stories that emerged from each season, as exemplified in this long read that charts the unexpected rise of the underdog team FC Schalke 04 in the 2020 season.

As well as finding out what makes players tick, we also got the chance to chat with many of the casters who tell the stories of the LEC live on air. In order to produce coverage that matched the level of knowledge and enthusiasm of the on-air hosts, our writers immersed themselves in the world of League of Legends, consuming hours of matches, reading fan message boards, and following many players and commentators on Twitter!