Case Study: Abstraction: Social Media and Game Assets

Work-for-hire studio drafts in Project N!

In winter 2023, Project N added an exciting new client to its list of collaborators – Abstraction Games.

Abstraction operates from a unique position in the games industry. As a co-development and game adaptation studio, they are usually drafted in to assist with the development of games from AAA studios, utilizing a large pool of in-house development talent. This often involves porting games to different platforms, assisting with game design, and tackling complex technical challenges.

As the studio's work is support based and usually outside of the public eye, they set out the goal of raising their profile with beautiful branding and a renewed social media presence. This would help them catch the attention of more partners and provide a bigger platform for sharing news about their projects.

That's where we came in.

Having worked on huge titles like Baldur's Gate 3, Halo Master Chief Collection, Mass Effect Legendary Edition, and more, there was a huge amount of work for Abstraction to shout about. We compiled footage from these titles and more into a thrilling showreel to help the studio find partners for 2024. You can view the trailer below.

Project N is your go-to game agency, delivering video, social media, community management, and web production for studios of every size.

“Project N have been fantastic to collaborate with, helping us by producing vibrant marketing assets for both the company and our games.”

Andy Johnston, Marketing Lead

Next, we set out to expand Abstraction's social media presence. We developed a series of visual assets with playful jokes, interesting trivia, and behind-the-scenes information provided by the studio. These assets were designed to engage their audience and highlight some of the impressive work the studio had done.

Another intriguing aspect of this project was creating game assets work, led by our in-house design team. We worked closely with the studio to develop cohesive branding for an exciting upcoming game launch that has yet to be revealed. Watch this space for more information!

Project N is an award-winning game agency. We will deliver all your video needs with game trailers and assets. We will tell the best editorial stories. We will design and build your game website. We will create, manage, and grow your game community across Discord and social. We’d love to hear from you. Get in touch now!