UKIE: Get smart about P.L.A.Y. campaign

We teamed up with UKIE (UK Interactive Entertainment), the UK’s main trade body for the UK’s games industry, on an awareness campaign to help educate British parents.

We created an awareness campaign with ex-England No.5 and all-round nice guy Rio Ferdinand, helping educate parents on parental controls, ensuring that their children were safe while gaming.

The campaign was massively successful with outstanding reach, driving 37.5 million impressions, and promoting the positive message into millions of homes across the UK.