Bandai Namco delighted fighting game fans everywhere in late 2022, when they announced the next instalment of a legendary fighting game franchise – Tekken 8. Following the success of the official Elden Ring Discord server, the publisher was looking to establish a home for the fans of the franchise to gather, discuss tips and theories, and organize matches.
The official Tekken Official Discord server was launched in February 2023, complete with a plethora of channels, custom emojis, and a moderation team in place to keep conversations running smoothly. The goal of the project was to provide an online home with an official stamp for fans of the franchise to celebrate their hype, as well as maintain excitement for the game's full launch slated for January 2024, and serve as a community hub post-launch.
We advised and created assets, including iconography, emojis, and copy in tandem. We also implemented and rolled out comprehensive community guidelines, rules, and policies, along with an extensive moderator handbook.