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Video games marketing agency

GAME: Social, Website and Editorial

Keeping GAME as the No.1 retailer in the UK

Tag: Content

GAME reached out to us for support in growing its presence in the UK. The aim was to improve sentiment and create a buzz around the GAME brand, and solidify its status as the UK’s no.1 games retailer.

Our expert in-house design and editorial teams created an in-depth magazine with GAME, which was distributed in The Sunday Times and The Guardian.

It turned out to be the UK’s biggest gaming print magazine, printing over 120,000 copies each quarter, with a whopping 1.2 million copies for Christmas 2018.

The GAME Magazine formed a new pillar of GAME’s community-building strategy, giving added value to customers who visited stores. We utilised our unique position in the games industry to create a magazine brand that rivals on-the-shelf titles with exclusive news, features, and interviews with the creators of the biggest and best games.

During the magazine’s run, we visited Rockstar Games to get a hands-on preview of Red Dead Redemption 2, chatted with CD Projekt Red about Cyberpunk 2077, got exclusive scoops on Watch Dogs Legion, and much, much, more. 

“In the years we've worked with Project N, they've exceeded all targets and expectations.”
Siobhan King, Head of Customer & Cultural Marketing at GAME Retail

In 2017, we were asked by GAME to transform its social media content strategy to boost engagement and sentiment across its social platforms, including Facebook, Twitter, and Instagram.

Our aim was to enhance GAME’s social media strategy, improving brand sentiment by building a strong community around the wider GAME brand.

We achieved the desired result and exceeded the client’s targets. In this particular instance we increased GAME’s Facebook engagement from 0.4% to 4.3% (avg per post) in one year (2017 vs 2018).

GAME X PostGAME Facebook post
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